[x+1] Partners with Coremetrics to Improve Predictive Targeting in Display Ads

Posted Tuesday, June 9th, 2009 by Michael Fiorentino in Media coverage | Press

Partnership enables [x+1]’s Media+1 solution to further refine its ability to serve the right ad to the right person.

New York, NY, June 9, 2009 – [x+1], the leader in predictive marketing, has partnered with Coremetrics, the leader in marketing optimization, to improve its display ad targeting by leveraging Coremetrics’ robust web analytics data.

As a Coremetrics Connect certified partner, [x+1] will use Coremetrics AdTarget™ syndicated data to more efficiently serve the right ads to the right people through its Media+1 solution. By utilizing the Coremetrics page tags already in place, the combined Coremetrics/[x+1] solution will reduce tagging redundancy and provide [x+1] with more comprehensive data with which to make targeting and optimization decisions.

Media+1, [x+1]’s display advertising optimization solution, makes network, exchange and direct publisher buys more efficient and online campaigns more addressable. While traditional solutions employ simple behavioral and contextual targeting, Media+1 creates customized audience segments for each client based on responses to its specific advertising. This sophisticated analytical approach optimizes media delivery, producing the maximum ROI for every campaign.

“Media+1 already makes campaigns incredibly efficient by targeting just those audiences most likely to convert,” said Dedric Choi, Vice President of Partnerships and Strategy at [x+1]. “Coremetrics AdTarget will allow us to further segment and target audiences using critical information about users’ behavior on websites, while at the same time freeing our clients from the burden of redundant tagging.”

“[x+1] has been a leader not only in data-driven, analytics-based ad targeting and site optimization, but also in using online behavior to predict future actions,” said John Squire, chief strategy officer, Coremetrics. “By adding AdTarget’s sophisticated filters and segments to its Media+1 solution, [x+1] can now further optimize ad relevancy by zeroing in on specific audience segments using information like combinations of sales, conversion events, page views and registrations.”

Media+1, supported by [x+1]’s patented Predictive Optimization Engine (POE™), leverages sophisticated mathematical models to make optimal segmentation and targeting decisions on websites and in external media campaigns. It derives actionable decisions from massive amounts of complex data. Media+1 is certified to operate on inventory totaling more than 50 billion+ impressions per month, representing a more than 90% reach of the U.S. population.

About Coremetrics
Coremetrics is the leader in marketing optimization. Its products help businesses relentlessly optimize their marketing programs to make the best offer, every time, anywhere, automatically. More than 1,900 online brands globally, transacting more than $20 billion this year, use Coremetrics’ Software as a Service (SaaS) to optimize their online marketing. Coremetrics’ solutions encompass advanced online analytics and integrated marketing optimization applications, including search engine bid management, email targeting, ad impression attribution and cross-sell recommendations to acquire customers more cost effectively, increase conversion rates and increase lifetime customer value. Coremetrics is consistently recognized by industry analysts and thought leaders, and in 2008 was named to Deloitte’s Technology Fast 50 Program for Silicon Valley Internet, Media, Entertainment and Communications companies. The company is privately held with funding from Accel Partners, FTV Capital and Highland Capital Partners, and is headquartered in San Mateo, California.

To learn more about Coremetrics, visit www.coremetrics.com or call 866-493-2673.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

About [x+1]
[x+1], the leader in predictive marketing, maximizes the return on marketing investment (ROI) of websites and digital media using its patented targeting technology. Providing the first end-to-end digital solution for advertisers and agencies, it optimizes engagement rates and lift conversion in both media and on websites. Its predictive marketing solutions enable automated, real-time decision making and personalization so the right advertisement and content is delivered to the right person at the right time. Top companies in financial services, telecommunications, online services and travel have significantly increased the performance of their digital marketing using the services of [x+1]. The company is headquartered in New York City. For more information, please visit www.xplusone.com.