New Release of [x+1] Audience Targeting Platform Drives Strong Results Through Site Personalization

Posted Thursday, October 29th, 2009 by Michael Fiorentino in Media coverage | Press

Dynamically customized site experiences made possible through enhanced capabilities of Site+1, including new ability to utilize in-house and third-party consumer database lists.

New York, NY, Oct. 29th, 2009 - [x+1], the leader in audience targeting, has introduced a powerful new version of its Site+1 targeting and personalization technology after successful trials with client Delta Air Lines. Despite a down economy, Site+1 has helped Delta drive a significant increase in lift and response rate for its onsite offers.

Site+1, with its enhanced ability to offer each website visitor a highly individualized experience, represents the next generation of website personalization and audience management, enabling brands to realize the vision of true one-to-one performance marketing while generating campaign ROI and conversion lift.

Features of the new Site+1 release:

• For the first time, all three of [x+1]’s major toolsets – audience segmentation modeling, custom business rules, and algorithm based logic – can be used within multilevel decisioning structures to create an array of simultaneous offer or page variables based on consumer data, online behavior and responses – a capability unmatched in the industry.
• The audience segmentation modeling and targeting tools of [x+1]’s patented Predictive Optimization Engine™ (POE) are accessible for the first time through an intuitive platform interface, greatly decreasing time to launch and adjust campaigns.
• The new platform interface also simplifies the complex process of building rules-based targeting models, remaking the decision tree into more manageable parts composed of data-based audience segments, optimization areas and ad creative groups. This makes the creation of effective targeting models much easier and more accessible for non-technical marketers.
• Other tools within the new Site+1 release help marketing and IT teams coordinate around creative deployments, streamlining integration of existing websites. This simplifies the process for brands looking to incorporate sophisticated audience targeting into their online strategies.

For more information on Site+1 and to request a demo of the product, please visit http://www.xplusone.com.

Dynamically Personalized Sites Drive Results
“Consumers today are bombarded daily with literally thousands of advertising messages, so brands need to find new, creative ways to have their voice heard above the din,” said Christa Quarles, Managing Director of Equity Research for Internet Services at Thomas Weisel Partners. “Technology solutions like Site+1 achieve this critical goal by delivering only content that matters to each web visitor, enhancing sales effectiveness and building customer loyalty.”

[x+1]’s optimization tools are powered by POE™, a patented, first of its kind technology that leverages sophisticated mathematical models to make optimal segmentation and targeting decisions. POE analyzes visitor attributes and creates custom pages based on content that has previously been associated with positive responses for those same attributes.

“Delta is unique in the airline industry in bringing CRM-like functionality to its website, personalizing and targeting the Delta.com experience for the benefit of each visitor,” said David Skinner, [x+1]’s Vice President of Client Services. “[x+1] looks forward to continuing to innovate with Delta in creating great online customer experiences.”

About [x+1]
[x+1], the leader in predictive marketing, maximizes the return on marketing investment (ROI) of websites and digital media using its patented targeting technology. Providing the first end-to-end digital solution for advertisers and agencies, it optimizes engagement rates and lift conversion in both media and on websites. Its predictive marketing solutions enable automated, real-time decision making and personalization so the right advertisement and content is delivered to the right person at the right time. Top companies in financial services, telecommunications, online services and travel have significantly increased the performance of their digital marketing using the services of [x+1]. The company is headquartered in New York City. For more information, please visit www.XplusOne.com.