Archive for December, 2009

comScore Seeks To Tie Online Campaigns To CPG Sales With Partnership

Written by Gavin O’Malley
Posted on MediaPost’s Online Media Daily
December 21, 2009
comScore has teamed up with Information Resources to better measure the effectiveness of online advertising campaigns in building sales of CPG brands in supermarkets, drug stores, mass merchants, convenience stores and other related retail channels.

Data Driven Thinking: Why Demos?

Written by Ken Rona
Posted on AdExchanger.com
December 04, 2009
Today’s column is written by Ken Rona, PhD, V.P. Data Strategy and Client Analytics at[x+1].
The other day, I was speaking to an ad agency about use of third-party data in online advertising. Toward the end of the talk, someone asked a very interesting question: “If you have buyer [...]

Consortium to Measure Online Ads’ Impact on Offline Sales

Written by Fred Aun
Posted on ClickZ
December 03, 2009
A consortium led by Information Resources (IRI) that includes ComScore, predictive marketing firm [x+1] and online research firm Dynamic Logic aims to provide better insight into the effect of online marketing on offline sales.
The partnership’s effort differs from other attempts to gauge the impact of Internet marketing on [...]

IRI Unveils Service for Measuring Online Ad Effectiveness

Written by Elaine Wong
Posted on BrandWeek
December 02, 2009
Research firm Information Resources Inc. has introduced a new platform for measuring the effectiveness of online advertising against offline sales. The move comes as packaged goods marketers spend more ad dollars on the Web, but keep a close check on ROI.
The service, announced today (Wednesday)

IRI-Led Consortium Aims to Tie Digital Ad Spending to Purchases

Written by Jack Neff
Posted on AdAge
December 02, 2009
BATAVIA, Ohio (AdAge.com) — Data-driven package-goods marketers have seen a lot of studies regarding the offline impact of online ads over the years — but not enough to get them to make digital media more than a mid-single-digit percentage of their media mixes.
Information Resources Inc. is hoping an ambitious [...]

[x+1]’s Korner On Emerging CPG Display Ad Channel

Posted on AdExchanger.com
December 02, 2009
Toby Korner is VP, Account Management at [x+1], which released a new CPG-focused product today (Release here. More here from AdWeek.)
AdExchanger.com: Why offer a CPG product? Curious your thoughts on product development for this as I assume you see identified CPG as low-hanging fruit for a reason – perhaps for brand dollars?
TK: You [...]

IRI looks to gauge effectiveness of online ads

Written by Robert Bain
Posted on Research
December 02, 2009
US— Information Resources (IRI) is to use purchase data from its consumer panel to help CPG and retail clients target online advertising, through partnerships with online research providers and ad networks.
The firm has partnered with ad targeting firm [x+1], online audience researcher ComScore and ad effectiveness researcher Dynamic [...]

ROI With It: IRI Partners With Analytics Cos. To Support CPG, Retail Marketers

Written by Laurie Sullivan
Posted on MediaPost’s Online Media Daily
December 02, 2009
Information Resources Inc. (IRI) has entered into strategic partnerships with [x+1] and Dynamic Logic to better support consumer product goods (CPGs) and retail industries through data analysis and a series of technologies and digital media platforms.
The separate technologies from [x+1] and Dynamic Logic integrate into [...]

[x+1] Introduces CPG Connect Harnessing Online Ad Optimization, Consumer Purchase Diagnostics and Analytics to Drive In-Store Sales

Solution utilizes Internet-wide consumer and shopper data to help CPG companies drive greater brick-and-mortar sales through the online channel

New York, N.Y. , Dec. 2, 2009 – [x+1], the leader in predictive marketing solutions, today announced the release of CPG Connect, a digital optimization platform that lets marketers and agencies turn online marketing exposure into [...]

[x+1] announces CPG Connect, ROI and targeting solution for advertisers, in company with IRI

[x+1] is proud to announce the release of CPG Connect powered by IRI, a solution for CPG advertisers to analyze and improve the ROI of all their online media buys.
U.S. consumers on average spend 26% of their time with online, while only 2% of media dollars from CPG advertisers go to this channel.* (Sources: Knowledge [...]