OMMA Behavioral New York

Posted Monday, February 8th, 2010 by Michael Fiorentino in Events

John Nardone, our chairman and CEO, will be speaking at a panel at OMMA Behavioral titled, “Show Me the ROI: Make Behavioral Targeting Drive Sales and Revenue for Your Brands”.

Here is the panel synopsis:

Just as offline data companies are rushing into the online targeting game, online behavioral advertising is starting to prove itself out in offline behaviors. BT lets a marketer target just those consumers who are most likely to make real world buys. Major brands are now using custom behavioral targeting methodologies to find the attributes and behaviors that best correlate to purchase intent and then can be applied across on-site marketing, direct marketing efforts and enhanced retargeting. Our panel of brands and marketers shows you how behavioral methods are proving out in the one metric that matters most, point of sale.

OMMA Behavioral takes place on Thursday, February 25th at the Marriott Marquis in New York. Click here to go to the OMMA Behavioral website.

Tags: John_Nardone