Press Releases

[x+1] Chairman and CEO John Nardone to Participate in 5th Annual Needham & Co. Internet and Digital Media Conference

Panel to address the topic, “Digital Marketing: Beyond the Great Recession”
NEW YORK, N.Y., June 3, 2010 – [x+1], the online targeting platform leader, announced today that its Chairman and CEO, John Nardone, will be speaking at Needham & Company’s 5th Annual Internet and Digital Media Conference, to be held June 8 at the New York [...]

New Version of POE™ from [x+1] Provides Impression-by-Impression Bidding on Exchange, Non-Exchange Ad Inventory Through Intuitive UI

Marketers, agencies gain greater flexibility and control over digital media campaigns and unmatched performance at scale
NEW YORK, N.Y., May 26, 2010–[x+1], the online targeting platform leader, today announced significant improvements to its patented Predictive Optimization Engine™ (POE) that will allow agencies and marketers to automatically optimize online ad impression bids in both real-time bidding (RTB) [...]

[x+1] Enhances Online Targeting Platform to allow Marketers and Agencies Integrated Campaign optimization of Exchange and Non Exchange Display Media

Intuitive user interface enables simplified management of optimization, reporting, tracking of performance indicators and user permissions through a customizable dashboard view
NEW YORK, N.Y., May 20, 2010 – [x+1], the online targeting platform leader, today announced major upgrades to its leading demand side platform (DSP).  Campaign performance metrics, reporting and analytics are now consolidated across inventory [...]

[x+1] Reports Strong 1Q Results, Fueled by Robust Adoption Rates of its Leading Online Targeting Platform

Demand for its multi-channel platform combining website, landing page and digital media optimization continues among marketers and agencies
NEW YORK, N.Y., May 18, 2010 – [x+1], the online targeting platform leader, today announced it had achieved stronger-than-expected revenues, robust topline growth and operating income profitability for the first quarter of 2010. Revenue increased 77 percent over [...]

Adap.tv Unveils Industry’s First Real-Time Bidding System for Video Advertising

Adap.tv announced that their video advertising marketplace is now fully enabled for real-time bidding.   Their press release can be found here.  They explain that brand advertisers’ increased receptiveness to RTB channels has created an environment in which a real-time enabled video marketplace holds significant value for DSPs and ad networks.
John Nardone, CEO at [x+1], [...]

[x+1], KN Dimestore Partner to Offer Powerful Solution That Taps Consumer Survey Responses in Real Time to Boost Online Ad Effectiveness

Ability to turn survey results, purchase info, demographic, IP and other consumer data into highly optimized ads differentiates the [x+1]/KN Dimestore solution
NEW YORK, N.Y., April 16, 2010 – Online targeting platform leader [x+1] announced today it has partnered with KN Dimestore, the leading provider of online ad effectiveness measurement solutions, creating a powerful tool that [...]

Merkle, [x+1] Partner to Drive True Customer-Centric Marketing

Joint solution enables marketers to identify and reach not only ready-to-buy consumers, but also th o se likely to be the most profitable
Co lumbia, Md. and New York, April 7, 2010 – Merkle (www.merkleinc.com), the nation’s largest and fastest-growing independent customer relationship marketing agency, and [x+1] (www.xplusone.com), the online targeting platform leader, announced today a strategic [...]

[x+1] Secures a $10 Million Line of Credit from Silicon Valley Bank to Fund Working Capital Requirements, Growth Initiatives

Ability to obtain the credit line in a challenging debt market indicative of SVB’s confidence in [x+1]’s performance, business model and industry leadership position

NEW YORK, N.Y., March 31, 2010 – Online targeting platform leader [x+1] announced today it has renewed and increased its line of credit from Silicon Valley Bank, the premier commercial bank [...]

[x+1]’s New Audience Targeting Platform with a Smart Tagging System Transforms the Entire Internet into a Company’s Website

Intelligent system from [x+1] integrates digital messages and offers across websites, landing pages, online display and e-mail to increase campaign effectiveness and ROI – all using auto-generated code and an intuitive user interface
NEW YORK, N.Y., March 18, 2010 – Online targeting leader [x+1] today announced the latest version of its real-time audience targeting platform [...]