Press Releases

[x+1] Origin 3.0 Sets a New Standard for Integrated Digital Marketing Capabilities, Performance

Company delivers a next-generation Digital Marketing Hub for real-time multi-channel marketing decisioning
NEW YORK, N.Y., Jan. 5, 2012 – [x+1], www.xplusone.com, the leading digital marketing platform provider, today announced the release of the newest version of its digital marketing hub, [x+1] Origin 3.0. The new release adds enhanced capabilities and user interface improvements that allow marketers [...]

[x+1]’s Digital Marketing Hub Component Named As a Leader in Demand-Side Platform Category in Report by Independent Research Firm

Company cited in report for its strong management team, audience targeting capabilities, satisfied client base and algorithmic optimization
NEW YORK, N.Y., Dec. 14, 2011 – Online targeting platform leader [x+1], www.xplusone.com, announced today that the DSP component of its digital marketing hub was named a leader in the Demand-Side Platform (DSP) category in a new December [...]

[x+1] Partners with Trust Metrics to Ensure Brand Safety, Quality of Online Ad Inventory

Trust Metrics will rank inventory, deliver quality ad environments for [x+1]’s major brand clients
NEW YORK, N.Y., Dec. 01, 2011 – Online targeting platform leader [x+1], www.xplusone.com, announced today it has partnered with Trust Metrics (www.trustmetrics.com), the leading provider of digital measurement standards for publisher transparency, effectiveness and quality, which will use its ratings system to [...]

[x+1]’s New Web Services API for Server-to-Server Integration Gives Digital Marketers Greater Flexibility and Control

Company provides the only Digital Marketing Hub offering this API integration option, especially important for real-time data management functions
NEW YORK, N.Y., Oct. 19, 2011 – Online targeting platform leader [x+1], www.xplusone.com, announced today the introduction of a Web services application programming interface (API) that will provide greater flexibility for integrating a company’s existing website infrastructure [...]

[x+1]’s Media-Aware Home Pages Connect Display Media, Website User Experiences to Improve Engagement, Conversion

Unique capability utilizes contextual data to deliver relevant, personalized online experiences, increasing site and media effectiveness
NEW YORK, Oct 12, 2011 (BUSINESS WIRE) – Online targeting platform leader [x+1], www.xplusone.com , today announced the availability of Media-Aware Home Pages, a new solution that connects display media experiences with personalized website messaging by going beyond clicks to [...]

[x+1] Announces Availability of Funnel R/F, Enabling Performance Gains Across the Purchase Funnel

Offering provides audience reach and frequency analytics at each funnel stage, benefiting both performance and brand marketers

NEW YORK, N.Y., Sept. 13, 2011 – Online targeting platform leader [x+1], www.xplusone.com, today announced Funnel R/F, a powerful toolset that enables marketers to optimize their media plan by identifying and executing the best combination of online ad [...]

Marketing Analytics Expert Bill Seely Returns to [x+1] as Vice President of Analytics

Seely brings deep expertise in analytics and strategic thinking to online marketing leader
Online targeting platform leader [x+1], www.xplusone.com, announced today that Bill Seely has been named Vice President of Analytics, reporting to Leon Zemel, Chief Analytics Officer. He returns to [x+1] after a three-year hiatus in which he held senior analytics positions, most recently as [...]

[x+1]’s New Research Gives Credit Card,Auto Insurance Marketers a Window into Consumer Purchase Behavior

Research shows how message influence evolves as consumers move through the purchase funnel; also validates strength of online channel
NEW YORK, N.Y., May 26, 2011 – Online targeting platform leader [x+1], www.xplusone.com, today announced a new research initiative designed to help marketers in select industries reach consumers more effectively as they move through the purchase funnel. [...]

Announcing [x+1] ORIGIN, a Major Advancement in Digital Marketing

Fully integrated, next-gen solution combines cross-channel targeting, analytics/reporting and data management capabilities

NEW YORK, N.Y., April 7, 2011 – Online targeting leader [x+1], www.xplusone.com, today announced [x+1] ORIGIN, a transformative solution for integrating digital marketing activities across consumer touchpoints. [x+1] ORIGIN is the next evolution of the company’s Digital Marketing Hub.