Digital platform targeting company also promotes former Advertising.com account executive to Senior Manager, Client Services
NEW YORK, N.Y., June 29, 2010 – In order to meet growing demand from its Fortune 500 client base, online platform targeting leader [x+1] announced the hiring of Christopher Black as Vice President, Client Solutions; Lewis Steckler as Director of Client Strategy; and the promotion of Ben Riley to Senior Manager, Client Solutions.
Black comes to [x+1] with over 20 years of media experience. Most recently he was at Sears Media Holdings, where he was Divisional Vice President, Media Services. In that role, Black provided leadership in the development of mass media and online media strategies for Sears retails stores and brands such as Kenmore, Craftsman and DieHard, overseeing a $760 million media budget. During his tenure, he increased gross margin contribution by $110 million through asset allocation shifts derived from marketing mix modeling insights. Black has a BA in both economics and political philosophy from Syracuse University. He will be based in [x+1]’s Chicago office.
Panel to address the topic, “Digital Marketing: Beyond the Great Recession”
NEW YORK, N.Y., June 3, 2010 – [x+1], the online targeting platform leader, announced today that its Chairman and CEO, John Nardone, will be speaking at Needham & Company’s 5th Annual Internet and Digital Media Conference, to be held June 8 at the New York [...]
Marketers, agencies gain greater flexibility and control over digital media campaigns and unmatched performance at scale
NEW YORK, N.Y., May 26, 2010–[x+1], the online targeting platform leader, today announced significant improvements to its patented Predictive Optimization Engine™ (POE) that will allow agencies and marketers to automatically optimize online ad impression bids in both real-time bidding (RTB) [...]
Intuitive user interface enables simplified management of optimization, reporting, tracking of performance indicators and user permissions through a customizable dashboard view
NEW YORK, N.Y., May 20, 2010 – [x+1], the online targeting platform leader, today announced major upgrades to its leading demand side platform (DSP). Campaign performance metrics, reporting and analytics are now consolidated across inventory [...]
Demand for its multi-channel platform combining website, landing page and digital media optimization continues among marketers and agencies
NEW YORK, N.Y., May 18, 2010 – [x+1], the online targeting platform leader, today announced it had achieved stronger-than-expected revenues, robust topline growth and operating income profitability for the first quarter of 2010. Revenue increased 77 percent over [...]
Adap.tv announced that their video advertising marketplace is now fully enabled for real-time bidding. Their press release can be found here. They explain that brand advertisers’ increased receptiveness to RTB channels has created an environment in which a real-time enabled video marketplace holds significant value for DSPs and ad networks.
John Nardone, CEO at [x+1], [...]
Ability to turn survey results, purchase info, demographic, IP and other consumer data into highly optimized ads differentiates the [x+1]/KN Dimestore solution
NEW YORK, N.Y., April 16, 2010 – Online targeting platform leader [x+1] announced today it has partnered with KN Dimestore, the leading provider of online ad effectiveness measurement solutions, creating a powerful tool that [...]
Joint solution enables marketers to identify and reach not only ready-to-buy consumers, but also th o se likely to be the most profitable
Co lumbia, Md. and New York, April 7, 2010 – Merkle (www.merkleinc.com), the nation’s largest and fastest-growing independent customer relationship marketing agency, and [x+1] (www.xplusone.com), the online targeting platform leader, announced today a strategic [...]
Ability to obtain the credit line in a challenging debt market indicative of SVB’s confidence in [x+1]’s performance, business model and industry leadership position
NEW YORK, N.Y., March 31, 2010 – Online targeting platform leader [x+1] announced today it has renewed and increased its line of credit from Silicon Valley Bank, the premier commercial bank [...]
Intelligent system from [x+1] integrates digital messages and offers across websites, landing pages, online display and e-mail to increase campaign effectiveness and ROI – all using auto-generated code and an intuitive user interface
NEW YORK, N.Y., March 18, 2010 – Online targeting leader [x+1] today announced the latest version of its real-time audience targeting platform [...]