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Nancy Marzouk Joins Conversion Optimization Firm [x+1] as Vice President Media Sales

NEW YORK (January 23, 2007) [x+1], which helps marketers increase website and online advertising conversion rates, today announced that Nancy Marzouk, an online advertising executive with ten years of management and sales experience, has joined the company as Vice President Media Sales, a newly created position.

"[x+1] is lucky to have Nancy lead our media sales team," says Jason Shulman, [x+1]'s Chief Revenue Officer. "Nancy has been an online marketing stalwart since I first worked with her in 1998. Her levels of experience and enthusiasm are incredibly hard to find and [x+1] is proud she wanted to join us as we continue to build an industry leading marketing optimization company."

Prior to joining [x+1] Ms Marzouk, 33, lead all Strategic & Business Development initiatives as Sr. Director of Strategic Development and Partnerships at DRIVEpm (Seattle) since early 2006. Before that, Ms Marzouk, was the Senior Director of National Client Sales at IAC/Interactive Corp (New York) from 2004 through late 2005. She joined IAC/Interactive Corp through the acquisition of Ask Jeeves. Earlier in her career, Ms Marzouk held senior level positions with leading online marketing companies, such as L90, MaxOnline, and Ask Jeeves. She holds a BA from Pitzer College.

New York-based [x+1] (www.xplusone.com) helps marketers simplify their online marketing and achieve greater return on their overall marketing investment by reinventing the field of conversion optimization, combining insightful customer service from internet marketing experts with proprietary technology. Leading companies in financial services, telecommunications, on-line services, and automotive industries have significantly increased message accuracy, customer response and ROI with [x+1].

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Technorati Tags: conversion optimization  |  xplusone  |  predictive marketing

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