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Press Releases
Online Marketing Expert [x+1] Announces the Appointment
of a New Analytics VP
Former MMA Vice President and Senior Scientist Joins [x+1]
New York, April 16, 2008 - [x+1], http://www.xplusone.com,
the leader in predictive marketing, today announced the appointment of
former Marketing Management Analytics (MMA) Vice President and Senior
Scientist Paul Davis to the position of Vice President, Analytics. [x+1]
automates the online marketing process, significantly improving return
on investment (ROI) through better customer intelligence.
"I've worked with Paul for many years and he has a proven track record of helping marketers improve their ROI through advanced analytics. His talents will be vital to our continued growth and ability to add value to our clients," said John Nardone, [x+1] Chief Executive Officer.
Before MMA, Davis, 41, oversaw database marketing at Norwalk, CT-based digital agency Modem Media, now Publics Modem. At Modem, Paul worked with major accounts, such as Delta Airlines, helping Fortune 500 companies improve their online marketing effectiveness, including website, off-site and email.
Davis led MMA's product development efforts for advanced analytics, statistics, and operations research applications from 2004 to 2008. Wilton, CT-based MMA is the leader in optimizing marketing effectiveness through advanced analytics.
"The challenge of improving the digital return for our clients and staying ahead of the Internet marketing curve is exhilarating. [x+1]'s proprietary technology coupled with unmatched innovation has positioned [x+1] as an industry leader, and I am delighted to join this remarkable team of digital marketing experts," declared Davis.
Davis has a Bachelor of Science degree in Applied Mathematics and Statistics and a Master's Degree in Operations Research from SUNY @ Stony Brook. Davis resides with his family in Merrick, New York. A commercial pilot and certified flight instructor, he is proud to be a volunteer pilot for "Angel Flights," transporting patients too ill to take commercial flights to and from their medical appointments.
About [x+1]
New York-based [x+1] (www.xplusone.com) provides predictive online marketing solutions that equip online marketers with real time, automated decision making to lift conversion rates in media and onsite. [x+1]'s solutions remove the complexity in digital marketing and drive a greater return on marketing investment. Some of the top companies in financial services, telecommunications, online services and travel have significantly increased message relevance, customer response and marketing ROI by using the services of [x+1]. For more information, please visit www.xplusone.com.
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