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New York, NY (May 10, 2006) [x+1],  powering marketing optimization since 1999, today announced an exclusive agreement with spicebox, inc. (Shibuya-ku, Tokyo), a  leading Japanese interactive advertising agency, to utilize its Predictive Optimization Engine (POE™ Platform) to guide that Company’s  audience-based optimization efforts going forward.  POE™ is the industry’s first automated decision platform that segments audiences in real time, instantly providing the right message content to qualified customers and prospects in all areas of digital marketing.

Together with spicebox, inc., [x+1] provides the first audience-based optimization solution in Japan.  spicebox, inc. and the Digital Advertising Consortium (DAC)  began testing [x+1]’s POE™ with some of its clients in February and March 2006, and will begin offering it as a full service in June.  It was during this testing period, clients such as Vodafone K.K., started to see over 30% effective returns on their campaigns.

“In today’s global environment, to be an effective interactive agency, audience targeting is key to increasing online efficiencies and overall campaign returns,” stated Eiji Tamura, President and Chief Executive Officer, spicebox, inc. “Based on [x+1]’s excellent track record of providing end-to-end optimization solutions that greatly improve campaign ROI, as well as increase cross and up-sell capabilities, we’re excited by what this partnership will mean to our clients.”

As Japan’s first digital communication design company, spicebox, inc. has a competitive edge with comprehensive services in online marketing. spicebox’s advertising clients are major companies in the automotive, mobile telecommunication and food and beverage industries. The Company produces comprehensive online marketing solutions through its strong relationships with major Japanese advertising agencies such as Hakuhodo, ADK, and Daiko.

“We look at this alliance as a way to help marketers cut through the deluge of consumer data they are currently faced with,” stated Toby Gabriner, [x+1] Chief Executive Officer. “We believe our technology will greatly enhance spicebox’s efforts because in continuously identifying patterns between audience profiles and response behaviors, POE™ determines which messaging, content, and offers will best motivate ongoing audience conversion, and then delivers it coherently across the channels.”

About [x+1]

New York based [x+1] helps marketers simplify their online marketing and achieve greater return on their overall marketing investment. We do this by combining agency-like client service with patent-pending technology developed by internet marketing experts. Leading companies in the financial services, telecommunications, on-line services, and automotive industries have significantly increased message accuracy, customer response and ROI through [x+1] solutions. For more information, please visit, www.xplusone.com.

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