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Press Releases
[x+1] Creates First Product to Shield Brands from
Unwanted Exposure on Long Tail Content Websites
Predictive Marketing Engine Keeps Ads Off User-Generated Content,
Other Sites with Questionable Content
New York, NY, July 16, 2008 -- [x+1], http://www.xplusone.com,
the leader in predictive marketing, today announced the launch of Brand+1,
the first product to ensure that online media-buying agencies preserve
their clients' brand integrity by keeping ads off the millions of "long
tail" websites containing unsuitable content. These include user-generated
content sites and other sites publishing content that may not suit the
brand.
Brand+1 enables brands to take advantage of the reach and cost efficiency of the long tail, while ensuring that ads are placed only on brand-safe content.
Brand+1 is the first in a series of new online media products [x+1] is launching to help agencies maximize the return of investment (ROI) of their online media buys.
[x+1]'s SAFETY NET
The online media universe offers brand marketers increasing opportunities to reach, engage and motivate consumers through targeted advertising. However the explosion of content, especially user-generated content, has heightened concerns among brand-conscious marketers of exactly where their ad will be placed and who will see it.
"Marketers spend years building their brand recognition and reputation through effective, targeted advertising," said Ted Shergalis, Chief Strategy Officer of [x+1]. "But simple media mistakes can bruise even the biggest of brands. We created Brand+1 to offer brand-conscious marketers the safety net of a defined universe of qualified sites. It gives media buyers' complete confidence that their client's ad will never trickle onto user-generated sites or sites containing questionable content. Brand+1, by screening safe from unsafe long tail content, guarantees that ads will run only on the right sites, reaching the right people, to ensure success."
BRAND+1 IN ACTION
Built on [x+1]'s patented Predictive Optimization Engine (POE) platform, Brand+1 delivers:
- Guaranteed Site Inclusion - the only service available today
that continually analyzes more than 20,000 high-traffic consumer web properties,
building a list of sites deemed safe and unsafe for ad placement.
- Efficient Buying - a buying strategy that simultaneously
sources from publishers, ad networks and multiple ad exchanges, enabling brand
marketers to reach more of their target audience more cost effectively.
- Complete Transparency - online impressions targeted specifically
to individual brand marketers, based strictly on their particular needs; complete
information about site inclusion and exclusion, including actual site names,
ensuring better media quality.
- Less Duplication, More Impact - Audience duplication and
excessive frequency are mitigated, ensuring that the same person isn't shown
an ad an excessive number of times, which would decrease a message's effectiveness.
- Advanced Reporting - a cut above typical ad metrics, brand
marketers also get actual profiles and preferences of consumers interacting
with their ads, which can be used to inform and strengthen future online marketing
programs.
- Brand Optimization - optimized audience composition and
offer delivery, based on brand engagement metrics.
"Other advertising solutions in the marketplace today depend on a computer to screen websites for content appropriateness -- an approach that's far from foolproof," said Patrick Benson, SVP, Director of Digital Marketing at
Deutsch Inc. "Brand+1 combines the power of technology with thorough human oversight to review thousands of consumer websites, providing brand marketers with a unique safe-content guarantee that is unmatched in the
online space."
About [x+1]
[x+1], the leader in predictive marketing, maximizes the return on marketing investment (ROI) of websites and digital media using its patented targeting technology. Providing the first end-to-end digital solution for advertisers and agencies, it optimizes engagement rates and lift conversion in both media and on websites. Its predictive marketing solutions enable automated, real-time decision making and personalization so the right advertisement and content is delivered to the right person at the right time. Top companies in financial services, telecommunications, online services and travel have significantly increased the performance of their digital marketing using the services of [x+1]. The company is headquartered in New York City. For more information, please visit www.xplusone.com.
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