|
|
Press Releases
Online Marketing Expert [x+1] Announces the Appointment
of a New Vice President
Former MMA Senior Vice President and Marketing Effectiveness Expert Joins
[x+1]
New York, NY, July 22, 2008 -- [x+1], http://www.xplusone.com,
the leader in predictive marketing, today announced the appointment of
former Marketing Management Analytics (MMA) Senior Vice President David
Skinner to the position of Vice President, Site+1. Skinner, a recognized
leader in marketing effectiveness, business transformation and Internet
strategy, will be responsible for implementation, operations and management
of select accounts for [x+1]'s website optimization service.
[x+1] automates web personalization, significantly improving return on investment (ROI) through better behavioral targeting and customer intelligence.
"David's wide-ranging experience leading global teams and overseeing successful multi-million dollar product rollouts is exactly what [x+1] needs as it expands its digital product and service offerings," said John Nardone, Chairman and CEO of [x+1]. "We couldn't ask for a more accomplished leader to help support our business growth."
Previously, Skinner served as Senior Vice President, Account Management and Consulting for MMA. He led MMA's rollout of marketing effectiveness consulting products that are used today by many Fortune 500 companies. In his prior role as Vice President of Technology and Product Development at MMA, he oversaw the development and launch of Avista DSS - a web-based marketing decision support service - which has been recognized by Forrester, Gartner, SAS and IBM for its marketing innovations.
Before joining MMA, Skinner served as a Senior Manager at BearingPoint/KPMG Consulting, where he advised Motorola, Merrill Lynch and other major companies in operations improvements and cost reductions. As a manager of Internet strategies at Arthur Andersen he advised Compaq, Samsung, The United Way and other major companies on their digital strategies.
"[x+1] is the leader in predictive marketing," said Skinner. "I'm delighted to be part of a team committed to creating the next generation of web personalization solutions."
About [x+1]
[x+1], the leader in predictive marketing, maximizes the return on marketing investment (ROI) of websites and digital media using its patented targeting technology. Providing the first end-to-end digital solution for advertisers and agencies, it optimizes engagement rates and lift conversion in both media and on websites. Its predictive marketing solutions enable automated, real-time decision making and personalization so the right advertisement and content is delivered to the right person at the right time. Top companies in financial services, telecommunications, online services and travel have significantly increased the performance of their digital marketing using the services of [x+1]. The company is headquartered in New York City. For more information, please visit www.xplusone.com.
<< Return to Previous Page |
Privacy
Site Map
Home
![[x+1]](../images/logo_xplus_main.gif){kind=logo}
