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Press Releases
[x+1] Announces the Addition of 14 New Hires to Help
Meet the Growing Demand for its Next-Gen Predictive Marketing Solutions
New York, NY, CT, August 5th, 2008 - Due to its continued growth and expansion, [x+1], http://www.xplusone.com, the leader in predictive marketing, announced the addition of 14 new team members, including five senior-level positions. These follow the recent addition of three senior-level executives.
The new positions were created to help drive [x+1]'s aggressive new product agenda while also supporting its growing customer base, according to John Nardone, [x+1] Chairman and CEO. [x+1] in July 2008 announced the launch of Brand+1, the first in a series of new online media products being introduced to help agencies maximize the return on investment (ROI) of their online media buys.
"As more and more companies are discovering the value of our predictive marketing products for maximizing the return on their online marketing investments, we needed to build out a team that could provide world-class service to our new and existing customers, while also pursuing our aggressive product and technology goals," Nardone said. "With these additions to the [x+1] team, we have the human capital and knowledge assets in place that will enable us to better address these dual pursuits, as we help organizations increase sales by realizing the full potential of their online marketing programs."
New members of the [x+1] team include:
- Trey Jackson, Director, Technology - Jackson previously served as Director of Avista Client Operations for Marketing Management Analytics, a Synovate Company (MMA), Wilton, CT. Prior to that, he was a Senior Consultant at Bearing Point and Arthur Andersen. He resides in Danbury, CT.
- Todd Lipton, Director, Analytics - Todd was an Associate Director in the Product Development group of MMA. Prior to that, he was an Associate Director in the Database Marketing group of Modem Media (now Publicis Modem). Lipton is a NY resident.
- Mark Williams, Director, Database Engineering - Mark served as Manager, Databases and Database Consulting for MMA. Prior to that, he was the Manager of Database Services for Centrport. He resides in Monroe, CT.
- Terry Behan, Director, Account Services - Most recently, Behan served as Vice President/Group Director of Marketing for Digitas, New York City. Previously, she was the Online Marketing Leader, Personal Finance for GE Money in Stamford, CT. She has also served as the Director of Product Development/Application Strategy for Centrport. Behan resides in Stamford, CT.
- George Medina, Director, Engineering -- Previously, Medina was a consultant for MBIA, Armonk, NY, and before that was Director of Systems Architecture for Centrport. He resides in Ardsley, NY.
Earlier this year three senior executives joined [x+1]: Paul Davis as VP, Analytics; Pat DeAngelis as Chief Technology Officer; and David Skinner as VP, Site+1.
Other new members of the [x+1] team include:
Taylor Williams, Senior Optimization Analyst, formerly Manager, Analytic Consulting for Symphony Marketing Services; Joseph Meehan, Account Director, a former Manager, Account Management and Marketing Performance Consulting at MMA; Brian Yarnell, Senior Product Manager, a former Director of Product Management for Interactive Edge LLC; Nate Sutton, Technical Architect, who previously owned and ran his own premium web marketing services company; John Slocum, Software Engineer, a former Manger, Implementation and Support with KNOA Software Inc.; Terence Scroope, Operations Analyst, a former Marketing Analyst at MMA, Carlos Perea, Operations Analyst, a former Business Analyst at MMA; James Baker, Analyst, a former Data Specialist, Analytics at MMA; and Travis Lull, User Interface Specialist, a former Senior Business Analyst at MMA.
About [x+1]
[x+1], the leader in predictive marketing, maximizes the return on marketing investment (ROI) of websites and digital media using its patented targeting technology. Providing the first end-to-end digital solution for advertisers and agencies, it optimizes engagement rates and lift conversion in both media and on websites. Its predictive marketing solutions enable automated, real-time decision making and personalization so the right advertisement and content is delivered to the right person at the right time. Top companies in financial services, telecommunications, online services and travel have significantly increased the performance of their digital marketing using the services of [x+1]. The company is headquartered in New York City. For more information, please visit www.xplusone.com.
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