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Press Releases
[x+1] Enhances Clients' Online Marketing Performance by Incorporating DoubleClick's DART for Publishers
Groundbreaking Predictive Targeting Company Bolsters Service Offering
With Premier Ad Serving Solution
NEW YORK - October 1, 2007- [x+1], the leading predictive marketing firm, announced today it has chosen DoubleClick Inc.'s DART for Publishers platform to extend [x+1]'s Predictive Optimization Engine (POE) - a continuous, audience-based, predictive marketing platform - to help drive higher customer conversions from online media.
Driven by client demand for more effective online advertising solutions, [x+1] sought a robust solution that would meet their clients' needs as they grow. "We selected DoubleClick because the DART platform coupled with [x+1] will help clients achieve greater return on their online advertising investment and provide our clients the broadest access to advertising resources, which is critical in driving higher online conversion rates," said Stephano Kim, president and chief operating officer of [x+1].
"DoubleClick is pleased to work with [x+1]," said Jonathan Bellack, Vice President, DART for Publishers, DoubleClick. "We look forward to helping [x+1] use the DART platform to help create innovative optimization solutions that deliver results and grow ROI."
[x+1]'s Predictive Optimization Engine (POE), the technology designed to determine the most relevant and effective ads for each unique impression in real time, will utilize the DART for Publishers ad serving platform to help improve [x+1] clients' online optimization efforts and overall targeted advertising capabilities. "[x+1] is dedicated to providing its advertiser clients with the optimal solution to deliver the highest performance," said Kim. "With our focus on predictive marketing, [x+1] is poised to provide the highest ROI for clients."
About [x+1]
New York-based [x+1] (www.xplusone.com) provides predictive marketing solutions that equip online marketers with real time, automated decision making to lift conversion rates in media and onsite. [x+1]'s solutions remove the complexity in digital marketing and drive a greater return on marketing investment. Some of the top companies in financial services, telecommunications, online services and travel have significantly increased message relevance, customer response and marketing ROI by using the services of [x+1]. For more information, please log on to www.xplusone.com or e-mail xplus1@RLMpr.com.
About DoubleClick Inc.
DoubleClick is a provider of digital marketing technology and services. The world's top marketers, publishers and agencies utilize DoubleClick's expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Headquartered in New York, and with 17 offices and development hubs and 15 data centers worldwide, the company employs more than 1,200 people and delivers billions of digital communications every day. Learn more at www.doubleclick.com.
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