We had a great turnout for [x+1]'s NexTargeting Summit on April 23, 2013 in San...
Supercharge your media performance with
accurate attribution analytics
If you could know exactly how to adjust your media spend to maximize display performance, you'd get more value out of every media dollar. Origin Analytics delivers actionable insights into the drivers of conversion at each stage of the consumer purchase funnel. Origin Analytics are delivered through our self-service Funnel R/F technology and optionally as a managed service through the [x+1] Analytics team.
All impressions are not viewed equally
Users interact with your brand differently based on their current level of engagement, or where they are in the purchase funnel. So why do most media plans and attribution solutions still treat all impressions (and the users viewing them) the same? The most effective marketing and media strategies use attribution analysis to map to user behavior to drive them through the acquisition stages of purchase funnel.
Funnel R/F is a breakthrough analytics toolset for digital media
Funnel R/F delivers insights that maximize media performance by capturing user interactions, or conversion events, as the consumers level of engagement with a brand evolves. Funnel R/F gives marketers access to analytics that show optimal frequency for each stage of the campaign and uncovers growth opportunities for scaling the media plan.
Unlike alternative solutions, the management of Funnel R/F is designed specifically around the purchase funnel - mapping to user behavior and interaction with a brand. Sophisticated data-based empirical analysis yields accurate insights that enable marketers to optimize and maximize campaigns. The result is an increase in absolute conversions, not just ROI.
Funnel R/F performs beautifully as a stand-alone product. But as a component of the [x+1] Origin Digital Marketing Hub, which optimizes whole campaigns in real time, its value to marketers is enhanced. It integrates seamlessly with our other solutions Origin Enterprise DMP, Origin Media DSP, and Origin Site.
Contact us for a demo of Origin Analytics to see for yourself how optimizing by consumer behavior insights guides more prospects to convert.
How does Funnel R/F Work?
1. A single [x+1] tag is placed in the ad creative or the ad server wrapper.
2. Exposure data is captured in [x+1] ORIGIN's Enterprise DMP and analyzed at the individual cookie level.
3. Self service reports are available in the platform and updated weekly.
4. Funnel R/F can be combined with a dynamic landing page for even greater control.
Welcome to the Era of Digital Intelligence, February 20, 2012
Understand the why behind a DMP in this report from Joe Stanhope, Senior Analyst,
Forrester Research, Inc. (PDF)
What Industry are You in?
[x+1] delivers tailored solutions to key verticals
Read Helzberg Case Study
Rosetta uses [x+1] Origin to increase sales for Helzberg Diamonds (PDF)
Download White Paper
Read white paper to learn how [x+1] Origin Enterprise DMP can benefit your organization