[x+1] Origin is the only DMP that enables real-time decisions across all paid + owned media channels.


However you are managing customer and prospect data today, the Origin Enterprise Data Management Platform (DMP), a key element of the [x+1] Origin Digital Marketing Hub, delivers access to more marketing channels with complete transparency and improved audience insights.


Enterprise DMP:

  • Normalize data from a variety of sources
  • Automate data hierarchies and segmentation rules
  • Use the clients preferred identifier as the consistent data match key
  • Make data actionable in real time across touch points
  • Enforce message consistency and offer eligibility across touch points


Audience Insights:

  • Audience Discovery - helps marketers identify new audience opportunities using first and third party data.
  • Audience Building - makes it easy to create lookalike segments to extend audience opportunities.
  • Audience Analysis - reveals the audience characteristics of any webpage, media campaign or any other customer touchpoint.
  • Audience Sizing - shows audience uniques and impression availability on owned webpages and websites, and across RTB media sources.
  • Audience Syndication - allows all available audiences to be applied to every paid + owned media channel.


The Origin Difference:

First-Party Data management - Scalability and performance makes audience targeting and analytics a snap by tying offline data to online behavior data. Data elements that vary by type and attribute, including lagging offline data, can be smoothly integrated into analytics and modeling.

Custom attribute definition - Your ability to define custom attributes is virtually unlimited. Attribute buckets can be used for targeting and data element triggers for transforming attribute elements into actions.

POE™ - Intelligent because it is integrated with POE™ which can execute complex logic and export instructions to multiple digital channels including ad servers, content management servers, chat systems, email systems and DSP’s to coordinate target messages and restrictions in real time.

Real-time, rules-based segment creation - Create segments automatically for real time use in session based on interaction logic, not just pixel fires. A behavior change in one channel is immediately available to the others. For example, an exposure to a particular ad creative or publisher site immediately is available to personalize your site optimization.

Real-time audience evaluation - Audience profiling and discovery, from web pages to display buys, is evaluated in real-time based on 1st and 3rd party data to guarantee the most informed decisioning. Interactions in one channel can immediately affect audiences deployed against another.

Cross channel advanced analytics - Our unique analytics suite of reports provides unparalleled transparency and insight to the performance of media and channel partners by stage of the buying funnel.

Web services API - Tagless integration allows for audited response decisioning, increased security, and removal of dependencies on 3rd party data (cookies). Data is passed server-to server in real time to client and partner systems.

Event syndication - Multi channel synchronization sends a real time notification of events from the Origin Enterprise DMP to other client or partner systems (SMS, email and call center) with the information and instructions needed to deliver the right message in each channel.

Contact us to see a demonstration of [x+1] Origin





Download White Paper
Read white paper to learn how [x+1] Origin Enterprise DMP can benefit your organization
 

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[x+1] Integrates with Adobe® Test&TargetTM
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Creative Decisioning in the Origin Enterprise DMP   
Get the benefits of real-time targeting for every impression
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Get started quickly with an Enterprise DMP
Introducing DMP Quick StartSM, the fastest & easiest way to access the leading
enterprise DMP
 


Welcome to the Era of Digital Intelligence
By Joe Stanhope, Senior Analyst, Forrester Research, Inc.
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Origin Site
See how Origin Enterprise DMP powers a personalized website experience for every visitor
 
 
Origin Media DSP
Learn more about [x+1]'s self-service or managed DSP
 


[x+1] Enables Real-Time Personalized Marketing Interactions Across Multiple Channels with Aerospike
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