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Personalize your audience targeting for every visitor to your website. Then improve on it.

A unique visitor deserves a unique site experience. That's the whole idea behind Origin Site. By leveraging existing proprietary customer data and 3rd party data sources, Origin Site automatically chooses the optimal mix of offers or content for each unique site visitor. Origin Site optimizes the audience's impression of your website on their very first visit to maximize the potential for action. Audience and customer targeting happens instantly according to the parameters you set.

Origin Site benefits at a glance:

1. Website Performance - optimizes the very first impression of the very first visit automatically, then based on actual results refines its targeting parameters to improve performance
2. Ease of implementation - seamless integration with existing site and marketing infrastructure
3. Business Rules - set up audience segments based on any attribute type, then specify a set of rules to determine who sees what offer
4. Multiple Data Source Integration integration of multiple data sources to realize value from existing customer data, and ensure customer relevant content is served
5. Cross-channel Analytics/Reporting Insightful, comprehensive reporting can be applied to inbound and outbound marketing efforts with transparency that permits integration with off line efforts

Site Audience Targeting - recognizes each site visitor by audience segment and shows that visitor the right message mix. You can define your target audience with our simple point-and-click rules builder or have POE, our patented algorithmic targeting engine, determine the perfect audience for you by analyzing audience response patterns.

Seamless, cost-effective, cloud-based - integrates with your existing website because it's software as a service (SaaS) meaning there's no enterprise software to install and no interruption to existing workflows or IT infrastructure. Origin Site can even reduce overall site maintenance and development costs by reducing the number of sites created and enabling the marketing team to deploy updates and test new messaging without requiring IT support.

Tagless integration through server-to-server APIs - with no dependency on 3rd party cookies, you gain more control over page load times, accessibility of alternative devices (mobile), and faster decisions and tracking of site traffic. Security is also more consistent, since all page content flows through the client's servers.

Implement your rules on the fly - bucket your visitors into groups to show each group personalized creative appropriate for them. The [x+1] rules builder, with over 50 standard targeting attributes, can add other rules that make sense for your customers and your business. See the whole Enterprise DMP story here.

Why Origin Site lifts marketing results:

1. Provides unique insights into who your site visitors are and how they interact with your content
2. Discovers customer segments that are coming to your site and which content and messages entice each segment to take action
3. Applies behavioral targeting using customer response data to create dynamic pages that are relevant to each visitor - driving profitable behavior
4. Creates valuable, personalized experiences that honor your current business rules and requirements to ensure message consistency and compliance.
5. Leverages your offline data and existing customer segmentation knowledge to inform your online marketing efforts and unlock cross marketing channel results

Too good to be true? [x+1] Origin Site is one fast market decision-making supertool.
Contact us for a demonstration today.

	Download White Paper Read white paper to learn how [x+1] Origin Enterprise DMP can benefit your organization
	[x+1] Enables Real-Time Personalized Marketing Interactions Across Multiple Channels with Aerospike Download the case study
	[x+1] Integrates with Adobe® Test&TargetTM Learn how [x+1]’s integration can benefit your organization
	Creative Decisioning in the Origin Enterprise DMP    Get the benefits of real-time targeting for every impression Read the press release
	Get started quickly with an Enterprise DMP Introducing DMP Quick StartSM, the fastest & easiest way to access the leading enterprise DMP
	Welcome to the Era of Digital Intelligence Understand the why behind a DMP in this report from Joe Stanhope, Senior Analyst, Forrester Research, Inc.
	Read Blog Post Learn about the benefits of site tagging
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