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Whitepapers
Five Ways to Improve the Performance of your Media Campaign with
Data and Analytics
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pdf
New Web Seminar Presentation: Q&A with Delta.com
A Guide to Improving Your Customers' Online Experience through Real Time Personalization.
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pdf
Saving Goliath
Growing a large scale internet marketing channel.
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pdf
Taking Full Advantage of Your Online Channel Insights
Take advantage of these insights to increase overall revenue and
ROI.
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pdf
What Is Optimization?
What does it mean to say we "optimize" online marketing?
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pdf
Site Optimization Best Practices
This article focuses on the best practices for website optimization from a marketing perspective.
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pdf
10 Questions Marketers Seeking Higher Conversion
Rates Must Ask
A guide to assessing your marketing solution provider.
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pdf
Buy Audiences, Not Impressions
Identify highly desirable audience members and boost ROI with Audience
Screening.
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Left and Right Brain Marketing
Increasing online conversion by bridging creative development with
the analytics process.
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Five Steps to Achieving Precise Customer Targeting Online
In order to maximize a site's performance it is imperative that the
most robust, consumer centric analytics be applied.
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[x+1] POE™ The Predictive Optimization Engine
Real-time decisioning delivers the right offer in front to the right person at the right time.
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Simplifying Marketing in an Increasingly Fragmented World
If you are a media buyer on Madison Avenue, what are you going to do?
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Poker and the Art of Online Marketing
Lessons learned at the poker table can help marketers play
a winning hand online and offline.
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Reports
Forrester Report: Optimizing Online Interactions For Customer Centricity
A Requirement For Delivering Relevant Web Experiences
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pdf
Forrester Report: Forecast: Global Enterprise
Marketing Platforms: 2007 To 2013
Software-As-A-Service Solutions Must Mature To Drive Widespread
Adoption.
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pdf
Forrester Report: Eight Marketing Technologies That Enable Customer Centricity
Forrester has identifed the eight technologies that firms
must master in their transition to customer
centricity and offers advice on how to get started on the implementation.
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pdf
Forrester Report: Marketing Technology Adoption 2007
Forrester’s Q4 2006 Marketing
Benchmark Online Survey.
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pdf
Jupiter Report: Multivariate Testing and Site Optimization: Understanding and Influencing Customers' Experience.
This report highlights how site operators are seeking to leverage packaged testing solutions from vendors as they realize the limitations.
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