Results

Challenge: An online gaming company needed to reach their best-performing demographic and build loyal subscribers while lowering their CPA

Solution: Integrated Media+1 to create dynamic custom ad networks by aggregating the optimal web pages to target. [x+1] then implemented Site+1 to optimize their website, dynamically generating web pages with the most relevant offers for each visitor based on the analysis of hundreds of variables

Result: Subscriptions increased by 200% and CPA decreased by 50%

Challenge: An amusement park wanted to increase online ticket sales

Solution: Through POE™ [x+1] was able to identify and target the audiences that were most likely to convert

Result: Online ticket sales increased by 130%

Challenge: A luxury automotive company wanted to schedule more test drives for their area dealers

Solution: [x+1] created high-value audience segments and with Media+1 served targeted media to visitors possessing the attributes associated with prospective customers

Result: Click throughs increased by 42,000 and test drives by 5,000

Challenge: Telecommunication company encountered difficulties in attempting to acquire high-value customers through online media

Solution: Implemented POE™ to forecast audience size and value and optimize budget allocations to drive an increase in customer acquisitions

Result: 241% lift in acquisitions

Challenge: Insurance company’s major issue was acquiring high-value, funded accounts via online media

Solution: Utilized the predictive capabilities of POE™ to target customers most likely to purchase those accounts

Result: 238% increase in acquisitions

Challenge: A banking company wanted to increase the number of applications for high-value checking accounts

Solution: Implementation of POE™

Result: 192% lift in applications for new accounts

Challenge: Delivering relevant offers to each visitor

Solution: Implementation of Site+1 to optimize the site experience for each individual visitor

Result: 97.1% value lift

Challenge: Maintaining scale while achieving cost effectiveness and message relevancy

Solution: Set up client-specific rules through POE™ that optimized audiences at scale across a multitude of differing data sources

Result: RTB outperformed RON by 631%

Challenge: A major retail brand had difficulty acquiring customers through online media

Solution: [x+1] implemented POE™ to target prospective customers

Result: A 300% increase in online interactions

Challenge: A major airline wanted to increase ticket sales and overall conversion rate

Solution: POE™ and Dynamic Landing Pages

Result: 300% lift in conversion on landing page, 5% lift in ticket sales, and 20% reduction in landing page development cost

Challenge: A major airline wanted to promote the introduction of a new route to consumers already in their direct mail database

Solution: Utilized Direct Mail to Display to create e-mails from database lists with a link that would drive them to a creative

Result: Click through rate improved by 2221.3%

Challenge: A global airline company struggled with delivering personalized, relevant content to their site visitors

Solution: POE™ built predictive models based on visitor data, traffic sources, and the airline’s customer data and used these to deliver an optimized site experience to each visitor

Result: Generated $5 million in incremental online ticket revenue and drove a 20% reduction in development cost

Challenge: A leading sports apparel retailer wanted to target their media to a specific demographic and psychographic segment

Solution: Utilized third party data pulled from [x+1]’s Data Management Platform to analyze and create audience profiles with Virtual Audience Networks

Result: Reached target audience with 99% accuracy

Challenge: To make a major automotive brand relevant to customer prospects

Strategy: Utilize [x+1]’s Shopper Retargeting, powered by Tumri, to remarket offers/products that prospective clients have shown interest in

Opportunity: Retarget display media with the optimal offer and creative

Challenge: To increase the relevancy of a major automotive brand’s website

Strategy: Integrate Site+1 to create a personalized site experience for customers

Opportunity: Maximize the relevancy of automotive brand’s website and display media channels

Challenge: A leading automotive brand wanted to integrate all their marketing channels to gain a better understanding of their overall media performance

Strategy: Access [x+1] ORIGIN synchronize and connect all inbound and outbound interactions

Opportunity: To increase the accuracy of measurement across all channels

Challenge: An international car manufacturer needed to increase conversion rate and performance of online media

Strategy: Utilize [x+1]’s Shopper Retargeting, powered by Tumri, to remarket offers/products that prospective clients have shown interest in

Opportunity: Retarget display media with the optimal offer and creative

Challenge: International automotive brand wanted to remind high propensity site visitors to complete a request or configuration

Strategy: Utilize company’s database to email prospective clients with a link that will direct them to a display ad to sign up for request or configuration

Opportunity: To drive high propensity visitors further down the acquisition funnel

Challenge: An international automotive company wanted to make prospective customers aware of the owner's section of the benefits of registration

Strategy: Site+1 creates a personalized website experience for each visitor in the target audience

Opportunity: Driving customers through the purchase funnel

Challenge: A restaurant chain wanted to build their brand online and drive traffic to their site

Strategy: Reporting on campaign health with Funnel R/F and continuing to analyze it while implementing video and search media

Opportunity: Receive reporting on each stage of the acquisition funnel, providing insights to rebalance their media campaign