Funnel R/F

Analytics for improved media performance

Funnel R/F is an advanced analytic toolset that reveals the impact of online media strategies and partners to drive consumers through the purchase funnel. With Funnel R/F marketers receive detailed reports that provide:

• A holistic view of how your overall media plan is performing at each stage of the funnel
• Diagnostics for optimizing the media plan at strategy and partner levels
• Cross channel impact between search and display
• Reach and frequency distribution by funnel stage

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and learn more about Funnel R/F

Benefits

Visibility to improve performance across the entire media plan

R/F reporting by funnel stage and by media source

Frequency control for RTB based on the entire plan

Support from the [x+1] Analytics Team and Account Managers

Self service platform and reporting

1. A single [x+1] tag is placed in the ad creative or the ad server wrapper.

2. Exposure data is captured in [x+1] ORIGIN’s DMP and analyzed at the individual cookie level.

3. Self service reports are available in the platform and updated weekly.

4. Funnel R/F can be combined with a dynamic landing page for even greater control.