Site+1

• Audience Targeting
• Message Optimization
• Install
• Business Rules
• Open Data
• Analytics

Website Personalization

Site+1 drives profitable site behavior using descriptive data to make content personalized and relevant for each visitor.

Smart sites, like smart salespeople, use all available information about their audience to tailor their message for maximum effect. Site+1 is an easily integrated, audience management solution that automatically assembles data about your prospects and customers and chooses the statistically optimal mix of offers or content to show each site visitor to drive profitable visits.

Once turned on, Site+1 optimizes the very first impression of the very first visit to your site by bringing your proprietary customer data and third party data sources together to accurately profile your customers and show each one the right offers and content for them.

Site+1 can integrate with your existing content management system and reporting infrastructure. Our experienced Client Solutions team can support you as needed for operational support as well as helping you interpret your prospect and customer data to improve your website and deliver actionable insights to your marketing team.

Each industry has unique challenges and opportunities when managing its web presence and Site+1 has packaged site solutions specifically tailored for retail, financial services, telecommunications, automotive, CPG, online services and travel. From vertical-specific audience targeting to datasets to advanced analytics, Site+1 drives reliably outstanding results.

Results

Client: Delta.com

Challenge: Increasing online ticket sales by showing clients more relevant content.

Solution: Created dynamic pages with Site+1 platform. Customer data, visitor data and traffic sources are taken into account in order to present the best offer to each visitor.

Results: Client earned an additional $25 million in incremental online ticket revenue and had a 20% reduction in development costs.

See full case study