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Solutions

The complexity of today's marketing landscape demands the simplicity of [x+1]. Equipping marketers with real-time, automated decision-making, [x+1]'s continuous optimization solution significantly lifts ad and site conversion rates. The result is a greater return on overall marketing investment and a simplified online marketing process.

Our market-leading solutions, site+1 and media+1, are powered by our groundbreaking technology: the Predictive Optimization Engine (POE™).

Why [x+1]?

Problem

Despite increased spending in online marketing, online conversion rates are plateauing. Conversion rates have remained static because marketers are having a difficult time delivering relevant ad or site messaging in an efficient automated and real-time environment. Due to this lack of relevance, advertisers are spending a lot of money on messaging that doesn't work and on sites that are not the best fit. Future success requires actionable understanding of audience behavior and predilections. As well, marketers are still forcing a one-size-fits-all approach with regard to their online programs.

Solution

[x+1] offers a customer interaction optimization solution and an optimized ad network combining people, technology and insight to provide online marketers with unique, instantaneous audience insight to lift ad and site conversion rates. [x+1] dramatically improves marketers' efforts across their external ads and site.

How We Do It

Technology. People. Insight.

Our proprietary technology, POE™, is a continuous, audience-based, predictive marketing platform that utilizes automated, real-time decision-making to improve the scale and efficiency of the online marketing process.

Our value-add is the lift on conversion that we provide and the immediate cross-channel marketing insights that we can provide to our clients. Our solutions produce valuable audience-level data; giving clients the knowledge on why users are converting.

Our name expresses the idea that “x” is business in its current state (control) while the “+1” is the performance lift clients achieve by partnering with us (lift over control). [x+1] goes beyond the old one-size-fits-all approach to marketing by using audience insight to deliver the most relevant messaging, offers and content.