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media+1 for Marketers

Unparalleled Efficiency and Scale

media+1 screens and segments web traffic into audiences, allowing an advertiser to purchase only those audiences most likely to convert into customers. media+1 is certified to operate on inventory totaling more than 50B+ impressions per month, representing more than 90% of the US population

How It Works

media+1 is a market-leading optimized ad network that uses custom segmentation to optimize your online media buying and campaign strategy. While traditional ad networks that employ targeting, including behavioral or contextual, provide a unilateral targeting strategy, media+1 takes a holistic approach and models visitors or transactors to produce custom audience segments. This audience-level data and our wait-and-see approach, coupled with our proprietary Predictive Optimization Engine (POE™), then optimizes your media message, producing maximum ROI for your campaigns.

Understanding the true performance of your media campaign is critical-path to success and we are the only ad network to share in-depth analytics and insight with our advertiser, agency and publisher partners. [x+1]'s combination of best-of-breed technology and innovative ad network relationships enables media+1 to deliver reach that rivals the efficiency of search.

Key Benefits

Reduce cost-per-acquisition
Increase ad relevance and audience response rates
Produce broader saturation with less waste
Create unprecedented ad network transparency
Targets offers and messaging only to your best prospects
Can be purchased just like any online media: CPM or CPA

The chart above shows the typical media yield curve of a campaign. The number of media that was used to generate a given percentage of responses is plotted on the horizontal axis. The percentage of total responses delivered from a given number of media is plotted on the vertical axis. Because viewers respond differently, the media yield curve is convex. In this example, 90% of the campaign responses are captured with about 40% of the media. The remaining 60% of spending yields only 10% more. media+1 generates greater response with less waste.

"After working with the media+1 solution, our first campaign saw an overall ROI of 444%. This is a tremendous performance over previous media campaigns. The greatest thing media+1 provides Match.com is insight on what our customers look like, providing us with the knowledge to get actionable results."

Thomas Enraght-Moony
COO, Match.com